The MIT Media Lab Coat

I am super happy to announce that we soft launched the MIT Media Lab Coat site yesterday.

It’s a project I have been working on almost since arriving at the Lab. I thought it was a crazy idea, I liked the name, and when I met Chris Bevans at the first Director’s Fellows meeting and realized he was a fashion designer, I thought it might just work.

Thanks to the hard work of Chris and his team, and Pip Mothersill and Laura Perovich at the Lab, the Lab Coat is becoming a reality. We are currently manufacturing the first 8 prototypes, including one that Joi Ito will wear at SxSW.

More details are on the Media Lab Coat website.

Special thanks to Srishti Sethi for helping to wrangle the HTML and CSS and integrating the great sign-up feature.

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